World Princess Week 2026

Whew!  The past few days have been an absolute whirlwind of Disney magic with all of the announcements (Dreamfinder!) and merchandise released at the 2026 D23 Expo out in Anaheim this weekend.  There are still a few more hours of the Expo left, but today I wanted to acknowledge that it's also the beginning of World Princess Week!  

Every August, Disney takes a week to honor our beloved Disney princesses and their strength, kindness and courage.  I haven't seen any announcements about it yet, but there are usually special themed treats and limited-edition merchandise available at the parks.  They usually celebrate the occasion the last week of August, but I have a feeling that they wanted their D23 Expo to coincide with it.  

Photo Source

In fact, there was a Disney Princess concert filmed the other night at Disneyland and it was the largest gathering of princess voice talent ever assembled (thus far).  I've seen a few things posted online and it looks spectacular!  Footage from the concert is going to be streamed as "Disney Princess: The Ultimate Concert Celebration" on Disney+ later on today!  (I can't wait to see it!)  I think it's also going to be on ABC this evening too.

Other than the concert, I haven't seen anything else posted about special events... but then again, it's only Sunday.  There could be a lot more coming the rest of this week!  Besides, it feels like everyone is still pretty wrapped up with the D23 Expo!  But I did see one more announcement a few days ago... 

This year, Spirit Jersey is releasing seven exclusive Disney princess jerseys this week at World of Disney in Disney Springs (at Walt Disney World) and in Downtown Disney (at Disneyland).  Each day from August 16th (today) to August 22nd, a new character will be released and available to purchase (while supplies last) for only one day.  The Spirit Jersey release schedule is as follows:

Sunday 8/16- Cinderella with her birds

Monday 8/17- Aurora with her birds

Tuesday 8/18- Tiana with Ray

Wednesday 8/19- Belle with Mrs. Potts and Chip

Thursday 8/20- Ariel with Flounder

Friday 8/21- Jasmine with Abu

Saturday 8/22- Rapunzel with Pascal 

I really love these designs and I wish it would be easier to get them!  Last year, Spirit Jersey had princess jerseys available on their website, so it would be easier for people who aren't local to the theme parks to acquire them.  (This idea seems like a personal shopper or reseller's dream and a Disney fan's nightmare... but who am I to judge?)

Anyways, I am looking forward to celebrating our favorite princesses this week!  I'm planning to sprinkle in a little bit of Disney Princess magic into my social media posts.  So keep an eye out over there for some princess inspired pixie dust!

Happy World Princess Week!!!  °o°

All Spirit Jersey photos from this post are taken from their Facebook page.